Inez van Lamsweerde

Inez van Lamsweerde

Inez van Lamsweerde, one half of the photography duo of Inez and Vinoodh (with her husband, Vinoodh Matadin), has a seemingly endless capacity to explore new visual territories. In the early 1990s they were among the first practitioners to show the possibilities of digital-imaging technology as a creative and meaningful medium. They developed a signature style of visual seduction paired with provocative narratives, which infused new ideas into photography.

Since the early 1990s, they have created groundbreaking editorials for such publications as American, French, Japanese and Italian Vogue, V Magazine, Visionaire, The New York Times Magazine, and W Magazine. Their innovative approach is also seen in campaigns and fashion films for houses including Balenciaga, Balmain, Calvin Klein, Chanel, Dior, Gucci, Louis Vuitton, Miu Miu, Valentino and Yohji Yamamoto. Inez and Vinoodh have also expanded into the world of film and video, directing ground breaking music videos for artists such as Lady Gaga, Bjork, Rihanna, Kanye West, and Paul McCartney.  

Van Lamsweerde and Matadin are operating in both the art world and the fashion world simultaneously, deciding on the ideal venue for their works to appear based on it’s content. The works from either territory feed off of each other for inspiration and thus blur the boundaries between fashion and art. Represented worldwide by Gagosian Gallery, their work has been exhibited in galleries and museums internationally including the Stedelijk Museum in Amsterdam, Van Gogh Museum, Amsterdam, the Hayward Gallery, London, the Deichtorhallen, Hamburg  and the Whitney Museum of Contemporary Art in New York. A retrospective show of 25 years of their collaborative work, titled PRETTY MUCH EVERYTHING 1985-2010,  began its international tour at the FOAM, Amsterdam in the summer of 2010 and has since traveled to the Pavillion Bienal, Sao Paulo, the Dallas Contemporary, and Fotografisk, Stockholm. A publication with the same title was also launched by Taschen in the Winter of 2011, as the retrospective continues to travel throughout the United States, Europe and Asia.